COMMERCIAL SERVICES
NewBusiness.Dev’s PlanFindWin™ methodology lies at the heart of our Commercial Services portfolio. PlanFindWin™ is a unique business development approach based on a combination of theoretical innovation and applied experience in both the public and private sectors. The methodology forms the platform for NewBusiness.Dev’s experts to deliver an end-to-end solution for clients looking to address new target markets or to improve performance within existing markets.
PlanFindWin™ is modular and entirely flexible, allowing clients to focus investment and resources on the specific service elements that fulfil their particular needs, while ensuring consistency with overall communication and corporate strategies.
PLAN: OPTIMISE PERFORMANCE
Planning is vital to optimising sales and marketing performance. Our specialists work with clients to analyse their markets, understand the dynamics of their customer requirements and map their competitive landscapes. Most important of all, we help define winning strategies based on proven strengths and capabilities.
Proven skills and resources
- Strategic Planning – Research and Consulting
- Special Advisors for Business Development, Sales and Marketing
- Interim Sales and Marketing Leadership
- Assignment Transfer & Exit Management
Value-added tools and processes
- Brand Sales Audit and Benchmarking
- Branded Sales Messaging and (re)-Positioning
- Segmented Market Modelling
- Segmented Market Audit and (re)-Positioning
- Segmented Market Planning
- Strategic Sales Planning
Best-of-breed services and outcomes
Services:
- Sales Strategy
- Alignment of Sales Organisation Marketing Strategy
Outcomes:
- Greater Staff Motivation
- Consistent Internal and External Communication
- Reduced Budget and Resource Wastage
FIND: IMPROVE PIPELINE
Finding opportunities is easy but securing the right ones takes some skill. We guide the identification and analysis of relevant business opportunities together with the stakeholder decision makers and influencers involved. Agreed qualification criteria are then applied to guide client decisions about whether to pursue specific opportunities.
Proven skills and resources…
- Targeted Sales & Market Consulting
- Stakeholder Programme Manager
- Partnership Programme Manager
- Manager – Market Messaging
- Sales Campaign Director
Value-added tools and processes
- Opportunity Landscaping
- Stakeholder Landscaping
- Stakeholder Relationship Management
- Tactical Sales Messaging and Communications
- Business Development Campaign Management
Best-of-breed services and outcomes
Services:
- Effective Sales Campaigns
- Powerful and Realistic Opportunity Qualification
Outcomes:
- Improved Lead Quality
- Reduced Time Wastage
- Increased Win Rate
WIN: SECURE MORE CONTRACTS
Converting relevant opportunities into profitable wins is fundamental to business success. NewBusiness.Dev has developed a suite of standard practices for each bidding stage within a typical procurement process, ensuring the whole bid team works cohesively to an agreed plan and a common goal. We can also help ensure the safe retention of new business by defining plans for on-going customer management.
Proven skills and resources
- Bid Editing and Copywriting
- Targeted Procurement & Bid Consulting
- Bid Editor / Copywriter
- Bid Programme Manager
- Bid/Proposal Manager
- Value Proposition Consultant
- Commercial Authors
- Technical Authors
- Partner Manager
Value-added tools and processes
- Excellence in Bid Copywriting & Editing
- Critique & Recommendations of previously submitted responses
- Bid Qualification Workshops (applying our STAR(t)DIRECT(ly)™ approach)
- Value Proposition and Messaging Workshops
- Bid, Account and Partner Management Tools
- Bid Writing and Style-Guides
- Bid Delivery Management
Best-of-breed services and outcomes
Services:
- Effective Bid Management and Response
- Smooth, Inspiring Stakeholder Management and Communications
- Training
Outcomes:
- Increased Win Rate (Target 1in2)
- Improved Customer Relationships and Team Motivation
- Bid Process Efficiency