WHY DO YOU NEED A WIN THEME?

Every buyer has different needs and wants. As an example, while one contracting authority might value the personal attentiveness of a service provided by a family-run company, another might prefer a company that prioritises resource and scope. These factors play into successful bids in the form of your bid’s differentiation – this is what is known as the ‘Win Themes’.

Whether you are bidding into the public sector or the private sector, persuasiveness and differentiation plays a major role in the winning of tenders. Bids need to be compelling, focused and targeted. They should be tailored to the awarding authority’s needs and highlight why your company’s services should be chosen above any of the competition’s.

Win Theme development is fundamental to tender writing, because it differentiates you from the competition. In some cases, the company or organisation issuing the tender may receive an inordinate number of bids and identifying a company’s unique selling point can be taxing to say the least. In light of this, establishing a consistent Win Theme can be invaluable to boosting the likelihood of winning the bid.

WE WILL:

• Make your company stand out among the competition.
• Identify and highlight the features of your service that will be most compelling to the buying authority.
• Make your bid shine and increase your chances of winning exponentially.